
Minimalism describes movements in various forms of art and design, especially visual art, where the work is stripped down to its most fundamental features. Well, no stripping going on in here, however we stole Ludwig Mies van der Something's idea of "less is more" and weave information inside comics to create intelligent images that affect us viscerally.
We did a series of 401(k) comics with clever images and information to educate the 90% of the working class which was blue collar. (Some with lipstick on it... Whoops!)
We distilled that voluminous retirement info into something people get. Whew! Kind of made us sweaty!
The biggest bank in Norway latched onto the idea and soon we were internacional. Now we're drinking French pressed coffee with our pinkies in the air.
